Website Design Services and Consulting

Destaca Marketing recognizes the importance of properly developing websites as part of a company's corporate identity, since it is its business card on the internet.

How to approach website design

A good website is not one that simply uses animations and flashy colours. A good design must incorporate several other elements to become an effective tool.

What is ecommerce web design?

Today, adding an online store to their site has become a necessity for retail and B2B companies. Situations such as the pandemic and lockdowns made online shopping a trend, and there are many platforms for building sites with online stores. Among the ones we use most at Destaca Marketing are WooCommerce for WordPress, Jumpseller and Shopify. See our ecommerce web design consulting.

Web design practices for effective online advertising

When designing a website, aesthetics are not the only thing to consider. Many factors must be taken into account for your site to meet your company's goals. Here is a series of tips so that your website design is the right one.

If you highlight everything, you highlight nothing:
You can't emphasize many different things on the same page or image. Communication needs to be clear so it doesn't confuse users.

Visible contact method:
It is important that the most important contact method is visible on the website. Whether it is a phone number or a contact form, users must be able to find it quickly.

Efficiency:
A website is the tool a service, company or brand uses to present what it offers. For that reason, users must have the information available right away, and the site must be designed knowing you will have little time to present your products to potential clients.

Responsive web:
Web design must adapt to users who visit from a mobile device. Most users search from their phones, so it is important that the site's code adapts to every type of screen and, often, information has to be removed to favour loading speed on mobile devices.

Loading speed:
It is essential that your site doesn't take long to load: if it takes too long, you will lose potential clients. To achieve this, don't overload the website with graphic content.

Typography:
The typography, or typeface, used in the web design should be the same as the one used across all of the company's, service's or brand's media and communication channels.

Corporate identity:
The visual identity has to be consistent. That is why it is important to always use the same typeface, the same colours, the same logo and everything related to the overall design.

Logo:
While the logo has to be there, it doesn't need to appear everywhere: using it too often makes it less important and gets in the way of the main content. For example, the logo doesn't need to be on every image on your site or in every social media post; see the first point on this list.

Sliders aren't necessary:
You have less than a minute to convince a user, so adding this kind of tool to a site matters less and less. What matters is that users find what they are looking for in under 15 seconds, and carousel photos don't achieve that.

Short videos:
Videos are an excellent tool for communicating; however, long ones are unnecessary. The shorter the video, the more effective it will be. TV spots run 28 seconds and YouTube ads, 6 seconds. Ideally, communicate in under 15 seconds.

Put efficiency ahead of your own tastes:
Sometimes what we would like for a site's web design isn't the most efficient. It is therefore better to be guided by data and statistics than by personal taste. With Google Analytics you can measure how users interact with your site.

"There's no accounting for taste":
That may be true when we talk about food or music, but in visual communication a lot has been written. As in the previous point, personal taste is not a basis for measuring the effectiveness of visual communication. If you hired a professional who studied the subject for years and has spent even more years in practice, listen to them.