Organic Search Positioning Services, National and International
What does our organic search positioning consulting involve?
At Destaca Marketing we offer comprehensive organic search positioning consulting, delivered by a multidisciplinary team, that is not based solely on a number of keywords.
As an agency, we believe it's pointless to simply appear on Google: what matters is appearing for the terms your target market searches for. That is why the first step in our consulting is to determine the keywords we will work with. Because they are the main foundation of the project, they can change along the way at no additional cost.
Next, the Destaca team optimizes the website, which requires direct access to the site, whether through the server, the hosting, the content management system or other means. We optimize the source code and the copy, with no need for visible or design changes. However, if the statistics show that the design isn't working well or that the user experience (UX) is poor, we apply the necessary changes.
Within Destaca Marketing's service, we make sure this is ongoing consulting so that the organic positioning campaign truly meets its goals, for example, generating quality leads. Although no advertising service can guarantee sales or specific positions, our work is aimed at achieving sustainable organic positioning on Google. See the details of our SEO service.
What do we mean by organic search positioning?
To position a site, you need a search term strategy, which comes from segmenting the market of potential clients and from optimizing the website's navigation. A site is considered positioned when it appears among the top 10 results in Google's list of suggestions. At Destaca we have extensive experience in search engine positioning.
To achieve good search positioning, it is essential to have a search term strategy closely tied to the nature of the website and to the products or services the brand offers.
When we talk about search positioning, we mean the work done on sites so that potential clients can easily reach them from search engines, find all the information they want as they navigate and have an optimal experience.
A search term strategy is not simply a list of words. It requires prior study of the online market to understand it and its trends. The idea is to find terms with commercial value: it's not enough to appear on Google, you need to appear in the searches your potential clients make, not only in those of people looking for general information.
That is the starting point of the project: finding the keywords that will generate quality traffic, meaning visits with purchase intent rather than simple visits. This is where Destaca was a pioneer and continues to lead the market: we were the first to bring together a marketing service that creates the strategies that an IT team then implements.
At Destaca we have extensive experience in search positioning in Chile and around the world. Over the years we have positioned more than 400 sites.
Our online marketing (digital marketing) services are designed to maximize your investment on the internet. We bring all of our web agency experience to your project. To learn more about the differences between strategies, read SEO vs. Google Ads.
