Online Audience Analysis with Google Analytics

Google Analytics is an analytics system that Google offers free of charge to all of its users to get quality information about their website. This tool can measure the flow of visits to your website and other vital statistics for your business.

Google Analytics has important analysis features that let us study in detail how visitors behave on our clients' websites. At Destaca Marketing we analyze, filter and put all of this quantitative information to work to strengthen your business and your goals, so that your website becomes a profitable, lasting online platform. If you want to understand the metrics, see our guide to users, sessions and bounce in Google Analytics.

With our statistics you can find out:

• Site traffic, the number of views, the percentage of new visits, the time users spend on the site and exit rates.
• User behaviour: visits by geographic location, new and returning users.
• The keywords that generate quality visits.
• Where traffic comes from: direct traffic, search engines and referring sites.
• Comparisons across periods and the effectiveness of an online campaign, measured in visits over a given period, among other important data.
• Areas for expansion: communes, cities in Chile or other countries interested in our products.
• The number of visits that reach the contact form.
• The behaviour and results of other online campaigns run outside the website, as well as advertising campaigns in print, radio or television that promote the website as a contact channel.