SEO vs. Google Ads: Search Positioning Consulting in Chile
To achieve good search positioning, it is essential to have a search term strategy closely tied to the nature of the website and to the products or services the brand offers.
What is search positioning?
Search positioning is the work done on websites so that potential clients can easily reach them from search engines and find all the information they want. To position a site, you need a search term strategy, which comes from segmenting the market of potential clients and from optimizing the site's navigation.
A site is considered positioned when it appears among the top 10 results in Google's list of suggestions.
At Destaca Marketing we are an agency with extensive experience in search engine positioning. We have positioned more than 400 sites. Our online marketing (digital marketing) services are designed to maximize your investment on the internet, and we bring all of our web agency experience to your project. Learn the details of our organic search positioning service.
What is the difference between organic positioning and Google Ads?
In online marketing there are two key concepts when we talk about positioning on Google: SEO and SEM. They have different characteristics, but they can complement each other to position a website in search engines.
The main difference is that SEO is about organic, or natural, positioning: a set of techniques to improve a web page's position in search engines organically, that is, to increase a website's visibility. SEM, on the other hand, is the practice of gaining visibility through search advertising campaigns, such as those on Google Ads.
It is important to understand that with an SEO positioning strategy the desired result takes longer, but it lasts and builds relevance within the target market of a service, product or brand. With a Google Ads campaign, by contrast, results are immediate but last only while the campaign is active.
What is Google Ads?
Google Ads is Google's online paid advertising platform. It is used to show sponsored ads in the search engine, where the advertiser pays for clicks or for impressions of its ads. This promotes a product or service within search results or any network partnered with Google, which makes it an ideal tool for gaining visibility quickly on the internet.
Find out how we run our Google Ads and SEM campaigns.
When to choose an SEO campaign and when to choose Google Ads
When choosing a positioning campaign to give a website visibility, it is important to pick the strategy according to the goals the company wants to achieve.
For example, if you want to build lasting visibility for a business, the best option is an SEO positioning campaign. If, on the other hand, you need results immediately, the right option is a Google Ads advertising campaign.
Combining both strategies is also an ideal option: you can keep working on your website to improve its position on Google while getting immediate results. Running an SEO campaign alongside a Google Ads campaign will help your site grow faster.
