What Are Online Marketing Campaigns?

Online marketing, also known as internet marketing, e-marketing or web marketing, is defined as "the promotion and sale of products or services through the internet," for example through pay-per-click marketing (such as Google Ads) or banner promotions.

Online marketing has become essential to any marketing project, because potential clients increasingly search the internet before buying. The internet has brought many benefits to the marketing of products and services: lower costs, a greater ability to spread information to a global audience and the unique opportunity to get immediate feedback.

Marketing consulting services

• One-to-one contact.
  Online marketing ensures personalized contact, directing ads to a select group of people.
• Interactivity.
  We provide a transparent service to each client, with specific information about the details of the strategy throughout the entire process. We have an "open door" policy that makes interaction and feedback easier through clear, close and fluid communication.
• Target market.
  We define a specific target market based on data such as location, time of day, language, social media behaviour and users' interests.
• Tracking.
  With tools such as Google Analytics you get information on impressions, clicks, purchases and other parameters that are used to continually improve campaigns.
• Control.
  We are committed to our clients' goals: our objective is to provide effective tools to achieve them.
• Lower cost.
  Compared with investments outside the web, online marketing costs less and adapts to each client's business plan and budget.

Types of online marketing campaigns

• Google Ads: search campaigns.
  Paid ads that appear among the top results of the Google search engine. Learn more about Google Ads and SEM.
• Google Ads: display network.
  Campaigns that appear on websites that are not search engines. They are usually graphics or videos and are used for branding, to make a company or service known, or to reinforce a brand.
• Google Ads: Shopping.
  Sponsored ads that appear in the Google Shopping section. To run this type of campaign you need an ecommerce site.
• CPC campaigns on social media.
  On social networks you can run cost-per-click (CPC) campaigns with graphics or videos that are shown to users in their feed. The advantage is that these campaigns are more personalized and focused on a specific target: social networks have information such as gender, age, location, tastes and interests, which is ideal for segmentation. See our social media advertising service.
• Social media marketing.
  Strategies and techniques that aim to give a company visibility through social networks. They are very necessary for large companies and for retail, but for small and mid-sized businesses they are often not viable because of their cost, since they require many hours of work. Also see social media optimization (SMO).