Social Media Advertising
Social networks offer advertising platforms with a wide variety of formats and detailed audience targeting. The ones businesses use most are Meta (Facebook and Instagram) and LinkedIn.
What are PPC campaigns?
At Destaca Marketing, a social media agency in Chile, we offer advertising services through PPC campaigns. PPC (pay per click) is a form of online advertising in which companies, brands or services publish ads and pay an amount each time someone clicks on one of them. Instead of paying a flat fee, you pay according to the number of clicks.
The most popular advertising platforms are Google Ads and Microsoft (Bing) Ads, and the most common ad formats are search ads, display advertising, Gmail ads, video ads and Shopping ads. For search engine campaigns, see our Google Ads and SEM service.
Online advertising helps a company, service or brand reach a larger audience. In that sense, PPC works as a channel for attracting traffic and conversions, which makes it an excellent digital marketing strategy for promoting a business or reaching new clients.
PPC vs. SEO
PPC and SEO are two strategies whose goal is to attract traffic. However, there are some differences between the two:
First, in a PPC campaign, as the name suggests, you pay per click. With SEO you don't pay for each click: the investment is in the work of optimizing the site.
Second, in a PPC campaign traffic arrives much faster. SEO, being organic, usually takes a bit longer because it requires constant work, but its results tend to last longer.
The two strategies don't compete with each other: combining them is an excellent way to position a website in search engines. If you want to compare them, read SEO vs. Google Ads.
Main platforms for social media advertising
The social media advertising landscape changes quickly and constantly. These are the main platforms a social media agency in Chile uses for online advertising:
- Meta Ads (Facebook): offers a good variety of ad formats. The amount of data it handles allows for quite detailed targeting, which is ideal for reaching your specific audience.
- LinkedIn Ads: excellent for B2B advertising, because it lets you target professionals by job title, industry and other work-related criteria.
- Instagram Ads: Instagram ads are created through Meta Ads and let you reach a younger, equally well-segmented audience.
- X Ads (formerly Twitter Ads): lets you promote posts, accounts or trends. Its targeting is based on behaviours and interests.
In addition to paid advertising, we work on social media optimization (SMO) and content creation for your social channels.
