SEO Agency: Search Engine Positioning Services

Organic search positioning consulting

At Destaca Marketing we put transparency, professional ethics and service quality first. We have developed a code of conduct that protects our clients' interests and sets realistic expectations from the start. Our strength is combining IT and advertising experience in flexible SEO plans tailored to each business.

What to consider before hiring an SEO agency

An organic SEO campaign boosts all of a company's marketing and advertising efforts. Many potential clients who have seen your brand offline come to Google to look you up, which is why an online presence matters. But SEO doesn't solve everything: for a campaign to perform at its best, certain fundamentals and strategies should already be in place.

Adding a PPC component to your SEO campaign is an excellent complement, because the two feed each other. For example, you can create remarketing campaigns on Google Ads or Meta to reach people who visited your site from an organic search but didn't request a quote or complete a purchase. Likewise, it helps to have other marketing strategies in place before investing in PPC campaigns. These are the topics we recommend at Destaca so your online marketing campaigns perform at their best:

• Corporate identity: the first step for any brand getting into advertising and marketing is to have not just a defined logo, but everything that makes up its corporate identity: colours, typefaces, graphic materials and usage guidelines. Ideally, you have a brand manual before creating PPC or organic positioning campaigns. That makes it easier for us to create graphics and ads for your campaigns, and to define the right tone for content that appeals to Google and to your website from day one.


• Communication strategy: the way your brand communicates with its target audience is defined through a communication strategy. What do you sell? How do you sell it? What sets you apart? A communications agency can address these questions, but they are not always covered in online advertising consulting. Ideally, before starting with an SEO specialist, you already have a clear communication strategy.


• Market research: with tracking tools such as Google Analytics you can analyze what visitors do on your website. If you already have these tools installed, along with the Meta pixel, you can gather a wide variety of data on user behaviour. Although they are essential and provide valuable information, they do not represent your entire target audience, since they only show the people who have already found you. A broader view of your potential online market, through market research, lets you launch better-optimized positioning campaigns from day one.


• An established website and URL: our SEO services are designed especially for websites that already exist. Since 2024, Destaca has offered SEO services only for established sites. Why? A new site, especially a new domain or URL, takes much longer to reach the first page of Google. As an SEO agency focused on transparency and professionalism, we want every client to begin their project with clear, realistic expectations. As Google itself advises, it is not wise to trust SEO agencies that promise unrealistic results. SEO is hard work that takes time and dedication. Nothing is achieved quickly or easily, least of all on a new site. To avoid dissatisfied clients, and given that SEO is a highly intangible service, we prefer not to take SEO projects for URLs less than 2 years old. In our experience, if results aren't seen within the first 90 days, even when this is communicated upfront, clients tend not to be satisfied. That is why we recommend waiting a couple of years before starting an SEO strategy or, at the very least, being completely clear about the timelines. Forcing low-quality SEO onto a new URL can harm the domain in the long run and even get it removed from search engines.


• Time to optimize: if you have a small budget and want short-term results, or you need to generate sales quickly without waiting for an organic strategy to stabilize, keep in mind that an SEO campaign takes time. It first has to take effect, then reach an optimal position, and only then can we analyze the traffic reaching the site to refine the keyword strategy. At Destaca we don't sell plans based on the number of keywords; we provide organic positioning consulting, because what really matters is attracting your target audience and achieving conversions, whether quote requests or sales. For this reason, an SEO campaign should be seen as a long-term investment that will likely continue for the life of the business. It is not a tool for solving immediate commercial needs. If you want fast, short-term results, the best option is Google Ads: campaigns generate immediate visibility and, although they may mean a larger investment over the long term, they generate sales more quickly.


• Finally, clear expectations: ideally, before you begin you should be clear about the business and positioning goals that will be measured in the short and long term. For example, define which actions you expect visitors to take on your website, such as completing a form. Defining conversions is the first step in any campaign. If your company already knows whether it prefers to receive phone calls or to channel everything through WhatsApp, it will be easier to set clear goals from the start of your campaigns.